Country Manager (Thailand)

Job Description

1. Act as the company’s face in Thailand, managing operations, fostering business development, and maximizing profitability within the region.
2. Work closely with various stakeholders including regional and country brand teams, operations, CRM, risk management, and agency teams. Liaise with the head office and compile comprehensive reports regularly.
3. Conduct thorough research on the country/region and adjust strategies accordingly. Implement an effective brand strategy ensuring consistency across all operations. Oversee measurement and optimization of owned media assets.
4. Develop annual budgets and comprehensive marketing plans. Drive revenue and profit targets on a monthly, quarterly, and annual basis.
5. Oversee external partners’ performance, SLAs, billing, and finances. Cultivate relationships to improve site performance.
6. Develop the roadmap for owned marketing strategies incorporating newer technologies such as apps, metaverse, and mini-programs. Lead integration in social commerce initiatives.
7. Serve as the regional expert on Salesforce Commerce Cloud, GA4, and GTM. Provide insights on website performance to related teams.
8. Contribute to corporate-level strategic projects as required.
9. Recruit, manage, and mentor staff, ensuring high performance and growth.

Job Requirements

1. Bachelor’s degree in business administration, marketing, or related field.
2. Minimum 3 years of experience in the Digital Marketing industry.
3. Strong understanding of the Southeast Asia digital ecosystem.
4. Experience in Performance Marketing is essential.
5. Excellent communication and presentation skills in English are a must; proficiency in Thai, Mandarin, Vietnamese or other languages is advantageous.
6. Ability to thrive in a matrix environment is beneficial.
7. Willingness to travel overseas for business meetings and training at least 3 days monthly.
8. Travel allowances, airfare, and accommodation are covered by the company.